Restaurant News

Amy's Baking Company Shit Show Continues: Now With Grand Re-Opening Press Release

Seemingly moments after most of us were making Amy Bouzaglo's cat impersonation ("Meow, meow, meow -- meow, meow!"), uttered on last Friday's season finale of Gordon Ramsay's Kitchen Nightmares, the ringtone on our cell phones, the Internet decided to blow up, bonkers-style.

See also: - Meet Amy's Baking Company's New PR Guy: Big-Haired, Big-Mouthed Jason Rose - Top 10 "Reviews" of Amy's Baking Company on Yelp

Following the airing of the show, in which Ramsay, for the first time in the show's history, walked out of the restaurant after declaring Amy, who runs Amy's Baking Company with husband Samy, a "lost cause" in addition to revealing several other insights (Samy taking his servers tips being one of the biggest) the restaurant's Yelp, Facebook, and Twitter pages exploded with angry comments.

The Bouzaglos went back to their old ways of verbally assaulting their critics on their social media accounts (they have since stated these accounts have been hacked), which soon caught the attention of everyone from Reddit to the Huffington Post, Forbes, and The Consumerist. Even spiky-haired chef Guy Fieri couldn't help but chime in about the meltdown on Wednesday's Today show.

And now, better late to the shit show than never, comes the Johnnie Cochran of public relations, Jason Rose. A partner of the Scottsdale public relations firm, Rose+Moser+Allyn Public & Online Relations, Rose is best known for the politically fueled Stingray Sushi ads, getting Maricopa County Sheriff Joe Arpaio to shill for Pink Taco, and being fired by Special Olympics for comparing "knucklehead" to someone with special needs.

Rose, whose (surprise) new clients are the Bouzaglos, sent out a press release about Amy's Baking Company on Wednesday. Via his Twitter account, Rose has said the restaurant's grand opening on Tuesday, May 21, has been sold out and that Baptist minister and political and civil rights activist Jarrett Maupin, quoted by New Times writer Stephen Lemons as being "the boy-wonder of PHX politics," will emcee the proceeding press conference.



(SCOTTSDALE, AZ.) Amy's Baking Company will host a Grand Re-Opening on Tuesday night, May 21, following unflattering portrayals on national television.

Customers will be able to decide who is correct: a famous celebrity chef or the marketplace that has supported the small, locally-owned business for six years.

When re-opened, a portion of proceeds will benefit a charity organized to bring awareness to cyber bullying.

Seating is limited. Reservations may be made by emailing [event is sold out].

Diners will also have the opportunity to meet and judge for themselves the character of owners Amy and Samy Bouzaglo, who have devoted their lives to and earn their living from their small restaurant. The Bouzaglos have been married for 10 years, after Samy emigrated from Israel.

The owners will likely be holding a press conference before the Grand Re-Opening to answer falsehoods about their business depicted on a reality television show, including assertions that the restaurant confiscates tips from servers.

In fact, wait staff is paid $8-$14 per hour, two and half to nearly five times the standard hourly wage for servers.

Questions will also be answered about what happened to their Facebook page.

Amy's Baking Company was recently featured on the hit PBS show "Check Please" and has received A+ reports from CBS 5 for kitchen preparedness.

"We are very upset by what has taken place, apologize about the acrimony that has ensued but now must fight back to save our business. We hope and believe much good can result from what has transpired. We ask the public to keep an open mind as we begin to tell our side of the story," Samy Bouzaglo said."

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Laura Hahnefeld
Contact: Laura Hahnefeld