Brilliant Strategy: The Turf's Breakfast Hours

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New-ish Irish pub The Turf is only open for breakfast on weekends and Mondays -- which puzzled me for about two seconds until I thought about it.

People are always doing a drive-by to see what the line's like at Matt's Big Breakfast, and these days, it's always a crowd. So if anyone bothers to head another block south on 1st Street, they're bound to see the sidewalk sign pimping The Turf's hearty Irish breakfast offerings. In other words, the overflow is heading here when they're too hungry or busy to wait. (Why Mondays, too? Matt's is closed on Mondays, of course!)

Check it out from 7 a.m. to noon on Saturday and Sunday, and from 7 to 10 a.m. on Monday.

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Join the New Times community and help support independent local journalism in Phoenix.


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