Guilty Pleasures

Burger King's New Rib Sandwich: Move Over, McRib

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A brand new part of the BK menu is their Rib Sandwich. It's more than a little obvious what's going on here: They want to catch some of the fire of McDonald's cult classic McRib, and they're offering it six months after McRib season ends to woo anyone going through McRib withdrawal. It's a brilliant ploy, even if the sandwich's name is almost yawn-inducing.

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JK Grence
Contact: JK Grence