Tattoo pioneer Ed Hardy was one of the first artists to start using color in his tattoos, more than 40 years ago. His energy drinks (which come in orange, apple, and pomegranate flavors) are touted as "tattoos for the tongue." Hardy's brand of clothing is also popular (especially among the hipster-clubber set), but a little more expensive than his energy drinks, which retail for around $1.99 each.
Ed Hardy's Celebrity Energy Drink
Looks like: Flash art on colored aluminum.
Smells like: Candy.
Tastes like: All three flavors of Ed Hardy energy drinks are super sweet, owing to the 56 grams of sugar in each can. There's a bit of a sour kick, too, and the apple flavor leaves a strange aftertaste that's like a cross between marshmallows and soda water.
Caffeine and other contents: The main ingredient here is Taurine. There are 1000mg of Taurine in a 16-ounce can, the same amount found in an 8-ounce can of Red Bull. We couldn't find the actual amount of caffeine, but judging from the underwhelming caffeine kick, the content's probably less than 80 mg (Red Bull's caffeine content). The Ed Hardy energy blend also includes at least 100% of the recommended daily allowance of each B vitamin.
Caffeine kick: Yawn. These things are loaded with sugar, and once the drinker's had his or her sugar crash, there's no second gear. The sweet drinks provide a short-term energy boost, but we could drink two of these in a row and fall asleep within an hour.
Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.