No, that headline is not too good to be true: On Thursday, September 29, Cartel will be giving away your choice of one free large cold brew or large hot drip coffee to customers who come in on National Coffee Day and register their e-mail address with the Valley's best-known coffee roaster.

This deal is good at all Cartel locations only on Thursday, September 29. Valid one per person with e-mail registration.

Cartel Coffee Lab launched in 2007 in Tempe and touts itself as devoted to "delivering responsibly sourced, distinctively flavored specialty coffee while emphasizing transparency, education, and craftsmanship above all else."

For more information, visit Cartel's website.