It takes several tries for event planners to figure out what works and what doesn't and for this year's Cupcake Love-In the planner's ditched the tickets in favor of unlimited samplings. Long lines and limited seating had us standing and stuffing our faces with whatever we could get our hands on, which was still only a fraction of the complete offerings - next time we'll have to tag team the tables.
Standouts included Santa Barbara Catering Company, whose well-designed display housed a trio of delightful cupcakes. Santa Barbara took home awards for Best Use of Secret Ingredient (popcorn) and Best Classic Cupcake. We have to side with the judges, the Snap! Crackle! And Popcorn cupcakes aced the flavor profile test without being buttery popcorn overkill. Their strawberry and thyme cupcakes were refreshingly light on both flavor and sweetness, a good strategy when attendees are busy overdosing on both savory and sweet options.