Dates of Arizona Beer Week and Arizona Cocktail Week Overlap Again -- And Neither Group Is Budging

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

Fans of adult beverages and the events in which they're celebrated are going to have a tricky time filling out their calendars from Saturday, February 16, through Saturday, February 23, this year. That's when Arizona Beer Week and Arizona Cocktail Week, two of the Valley's major events hailing craft beer and mixed drinks, overlap. Their dates, save for an extra day for Arizona Beer Week, are exactly the same.

Dudes, come on.

See also: - 17 Don't-Miss Events During Arizona Beer Week, Feb. 16-23 - 6 Don't-Miss Events During AZ Cocktail Week: Feb 16-22

If the same thing hadn't happened last year, one might think there's an honest mistake in all this. Because, really, why would two big drinking events risk confusing, frustrating, and dividing their customer base because of a few silly days on the calendar?

Ah well, I'm sure the two parties have a logical explanation for what's going on -- right?

Not really.

A public relations representative for Arizona Beer Week says they got to the dates first (the event is in its third year; Arizona Cocktail Week is in its second) and that they've expressed to Arizona Cocktail Week that the overlapping days aren't a good idea.

"If we go any later in February, we hit the Great Arizona Beer Festival. Any earlier and we run into other big events," the representative explained. "I have no idea why they [Arizona Cocktail Week] would want their week the same as ours. Arizona Beer Week was established and on every calendar prior to Cocktail Week. Everyone in the media has asked the same question."

In their own statement regarding the overlap, Arizona Cocktail Week says that the days of its event, which also happen to be the days of Arizona Beer Week, were selected for strategic reasons -- three to be exact:

"First, we wanted to make sure that Arizona Cocktail Week doesn't conflict with similar cocktail events nationwide. To further Arizona's cocktail culture, we rely on national talent to present and partake in our event. February 16 to 22 is when renowned mixologists are available, and without them, we would not have an event.

It is also the best time for the Hotel Valley Ho to accommodate the needs of Arizona Cocktail Week. They are a valuable partner and we have to make sure our event doesn't conflict with any they have scheduled on the property.

This time of year is full of festivities and our available weekends are limited. We don't want to compete with long-standing events such as the Phoenix Open, Barrett-Jackson, Arabian Horse Show and more."

In the statement, Arizona Cocktail Week (of which New Times is a co-sponsor) goes on to say it doesn't see a reason why the two experiences cannot co-exist and that it has reached out to Arizona Beer Week (of which New Times is a co-sponsor) to collaborate and cross-promote the events.

If that's happened, there's little evidence of it. Besides, what would be the benefit of doing so, given that both events are going on at the same time?

One thing's for sure, despite the hoopla, nobody's budging. And if the two can't reach an agreement in the future, fans of both craft beer and cocktails can expect more of the same in 2014.


Follow Chow Bella on Facebook and Twitter and Pinterest.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.