As impatient as I was to get the package in the mail, I turned into a giant chicken when I had the coffee in front of me. It sat on my counter for a couple of days until one morning I decided to go for it. I opened the sealed package and the aroma hit me instantly. This coffee smells so good. It almost has a chocolate aroma to it, and while it's strong, it's not annoying or overpowering. After grinding a small batch, into the coffee-maker it went.