Wake Up Call

Here's What Your Drink of Choice Says About Your Politics

Did you pop a bottle of champagne to ring in the New Year? Or did you indulge in a finger or two (or three) of Maker's Mark? Either way, what you drink supposedly says a lot about how you're likely to vote.

According to consumer data supplied by GFK MRI, Democrats tend to drink clear spirits such as Absolut and Tanqueray. Meanwhile, Republicans tend to drink brown spirits including Jim Beam and Wild Turkey.

See also: Bye-Bye Beer? Americans Drinking Less Beer, Turning to Wine And Liquor Instead

The chart above from the Washington Post shows how drinkers of popular brands of alcohol and wine tend to vote. The research comes from consumer data supplied by GFK MRI, which was then analyzed by Jennifer Dube of National Media Research Planning and Placement, an Alexandria-based Republican consulting firm.

Bacardi and Captain Morgan (both the purple circles) tend to be the most bipartisan drinks, while Jägermeister and Don Julio drinkers tended to be non-voters. You might be surprised to know that Champagne -- or, technically, sparkling wine -- tends to be a drink of Democratic voters, judging by the popularity of Cook's, Moët Chandon, and Andre with that voting group.

Either way, cheers.

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Lauren Saria
Contact: Lauren Saria