If Barbarella Owned a Fro-Yo Joint . . .

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It's been a while since I've strolled down Mill Avenue on a Saturday night. This past weekend, downtown Tempe's main drag was nearly a mob scene, with people of all ages out on the town. No surprise, Mojo Yogurt seemed to be doing a brisk business. I'd never gotten a look at the place in the evening -- it was a shiny, space-age, self-serve yogurt lounge that looked really inviting.

What is it with fro-yo shops and their mod aesthetic? Don't get me wrong, I dig it. But I can't help but notice the trend.

On a related note, another Tempe frozen yogurt spot -- Chill, located in the same strip mall as Pita Jungle on Apache -- is back open, just in time for tomorrow's forecasted 100 degree weather. 

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

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Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.