4

Kraft Warns There May Be a Velveeta Shortage Just in Time for Prime Dip Season (a.k.a. The Super Bowl)

^
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

But what about your mom's famous queso dip? Well, she might have to use -- gasp -- actual cheese this year because Kraft Foods has warned that it may run short of its famous Velveeta processed cheese product.

The possible shortage comes at a time when the cheese product tends to be in popular demand, according to reports. That's due to the fact that people tend to use it in dips and cheesy casseroles during the NFL playoff season.

See also: Forget About Sriracha, We're Facing a Global Wine Shortage

"It is possible consumers may not be able to find some Velveeta products on store shelves over the next couple of weeks," Kraft spokeswoman Jody Moore said Tuesday in an e-mail to Reuters. "This is really a short-term issue that's more noticeable right now given the increased seasonal demand. We have not heard many complaints from consumers so far."

The manufacturer hasn't given any other information about the reason for the lack of supply.

In case you're not familiar with Velveeta, it's a particularly soft and meltable type of "American cheese" -- which is not really a kind of cheese exactly, but rather a type of processed cheese product that's most often artificially colored to a yellowish color.

Of course, Twitter is buzzing:

Follow Chow Bella on Facebook, Twitter, and Pinterest.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in Phoenix.

 

Join the New Times community and help support independent local journalism in Phoenix.