Longing for Simpler Times

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Support the independent voice of Phoenix and help keep the future of New Times free.

I could use one of these right now.

Ever the design dork, I wanted to try Simpler Times beer just because I liked the name and the old-timey look. It was a beverage of choice at a First Friday open house.

Yes, it was an ordinary pilsner -- light, crisp, and like making love in a canoe (fucking close to water). Not my kind of beer, in general. I like Belgians and weird asskicking stuff.

But it was ice cold, and the host of the party kindly informed me that a six-pack of said brewski can be had for only three bucks at Trader Joe's. 'Nuff said.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

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Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.