New Ice Cream Shop Called The Sweetness to Open Inside Fair Trade Cafe

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

"With the economy how it is, the more small businesses band together, the more likely we are to see the other side of this thing."

That's Michele Lavis-White, co-owner of Fair Trade Cafe, the globally conscious coffee shop with two locations in Phoenix, talking about her recent partnership with Jesse Robinson, founder of The Sweetness, a new artisan ice cream shop set to open inside Fair Trade's First Avenue and Roosevelt location this Friday.

Robinson, who lived in Boston for seven years, says he wanted to open his own place when he moved back to Phoenix and found a lack of a locally owned ice cream shops downtown. The original plan was to open his own shop, but Robinson and Lavis-White came up with the idea that The Sweetness could be located inside Fair Trade instead.

The Sweetness will serve home made ice cream using quality ingredients, use Fair Trade's coffee for its coffee ice cream, and will stay open late -- Thursday through Saturday from 2 p.m. until 2 a.m. and Sundays from 2 p.m. until midnight.

Follow Chow Bella on Facebook and Twitter.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.