The folks at Nakedwines.com, a British online wine retailer that recently launched in the United States, say they have some bad news for wine lovers.
"When you spend $50 on a bottle of delicious Napa Cab, you are spending about $7 on wine," the website says. "And $43 on sales, marketing and other stuff you can't taste."
In short, it's the whole middleman thing. And Naked Wines has set out to change this category that's so frequently associated with outrageous markups. How? By positioning themselves as a one-of-a-kind love child of crowdfunding, Costco, and a wine club all in one.
Here's how it works:
- Customers (Naked Wines calls them angels) pay the company $40 a month for however long they wish.
- Naked Wines uses the $40 monthly payments to hire winemakers to make wine exclusively for the site.
- The bottles are then available on Naked Wines' website at a 40 to 60 percent discount of what they would cost at retail. The customer can use his/her investment money to buy any of the wines online. If a purchase goes over the investment, the discount remains for as long as the customer contributes.
Of course, if you're buying in singles, Naked Wines probably won't be worth the monthly fee. But for those case-mongers out there, check out the website and see what you think.
(Via: Tasting Table)
Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.