Chow Bella

Pop Culture: Sparkling Pomegranate

Every week I bring a new soda in the break room to review for Pop Culture and every week I get the same complaints from our tasting panel: It's too sweet... I need to brush my teeth... My cavities are aching... I'm slipping in to a diabetic coma.

This week we're giving the people what they want, a soda without any refined sugar. Izze is made with 70% fruit juice, topped off with 30% seltzer water, to give it some bubbles. They sell it at Starbucks, upscale grocers, and at Target, where I got mine for $3 -- at about 75 cents for a 8.5 ounce can, this stuff is as expensive as imported beer. So is it worth it?


Verdict: I wasn't really a fan. I found it just a little too tart and I thought the pomegranate flavor (which was made with apple, grape, pineapple, cranberry and pomegranate) was a little off. I also thought the price was ridiculous. However, I was totally out of step with other tasters, who were all fans.

Jonathan: "I'm getting flashbacks to Clearly Canadian."
Rick: "This would be good with vodka."
Jasmine: "Ooooooo! (approvingly) It's tangy!"
Jay: "Tart and good."

KEEP PHOENIX NEW TIMES FREE... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Martin Cizmar
Contact: Martin Cizmar