SB 1070 Backlash: Lime Fresh Mexican Grill from Miami Takes a Jab at Arizona


Lime Fresh Mexican Grill, a chain based in Miami, with locations in Florida and Huntsville, Alabama, created a grand opening banner reading, "So authentically Mexican we couldn't open a store in Arizona. So we came here instead."

According to a reddit post, the banner was spotted at a new location in Orlando, Florida.

Given the banner's obvious reference to Arizona's SB1070 law, I called the Lime's corporate office this morning for a statement.

After an initial phone call to the corporate office, I spoke to a representative from Lime's public relations agency in New York, who sent this e-mail response from John Kunkel, CEO and founder of Lime Fresh Mexican Grill:

"If you look at the Lime brand persona, everything we do is lighthearted and fun. We know this is a serious issue and certainly don't mean to offend anyone. We love Arizona and would love to open a Lime there soon!"

What say you, readers? Harmless fun or poor judgment?

Follow Chow Bella on Facebook and Twitter.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


All-access pass to the top stories, events and offers around town.

  • Top Stories