Bethel, Alaska is a small town of just over 6,000 residents isolated by unforgiving geography and accessible only by water and air. Early last month, the town wrestled with grief after it discovered that the Taco Bell "coming soon" signs around town were a cruel hoax and that it forever would be doomed to flying all the way to Anchorage to satisfy fourth-meal cravings.
But in a moment of shocking corporate responsibility and/or brilliant PR, Taco Bell announced that, while it couldn't open a permanent location in Bethel, it would definitely throw a free taco party for the town. Taco Bell documented the event on Twitter.
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This taco Iditarod run involved Taco Bell staging over a thousand pounds of food on a mobile truck and flying it all out to Bethel over the weekend. Transport from the airport to the town was accomplished by the expedient and awesome method of helicoptering the Taco Bell truck to its final destination.
So how badly did the residents of Bethel want Taco Bell? Just check out the size of the line: