Chow Bella

The Fall of Fro-Yo?

Last year at this time, it seemed like Korean-style tangy frozen yogurt, in the vein of California's popular Pinkberry chain, was destined to overtake gelato as the frozen trendy dessert du jour.

But did it get too big for its britches? I just heard Ice Tango closed its north Scottsdale location (15560 N. Frank Lloyd Wright Blvd.) last weekend. Yeah, the economy bites, but Ice Tango serves a tasty product that's pretty addicting. I'm puzzled. 

Maybe it was just bad feng shui. The Hilton Village location is still doing fine, and the company plans to open a new location in Old Town in the next month, on Scottsdale Road at 1st Avenue.

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Michele Laudig
Contact: Michele Laudig