Chow Bella

What Are the Pros and Cons of Appearing on Television?

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Aaron May, Chef and Restaurateur

Television is great for garnering attention to your business. The downside is that it also opens the door for anyone to nit pick their experience and how it measures up to their expectations. Overall it is a great medium, though.

Romeo Taus, Chef and Owner, Romeo's Cafe

Pros: 1.) Exposure to us as chefs and our restaurants, 2.) great spike in restaurant traffic for a period of time, and 3.) reinforced location, style, and culinary profile. Cons: 1.) Most chefs' passions are cooking, drinking, and eating -- not public speaking, 2.) culinary entertainment (in front of the camera) could be misunderstood, and 3.) more fluff than substance.

Bryan Dooley, Chef and Owner, Bryan's Black Mountain Barbecue

TV can be quite a bit of work, especially trying find the time to prep everything I need for the segment. I do really enjoy it though, and we always see a good spike in business after the show.

Guido Saccone, Chef and Partner, Cibo

The pro for television appearances is it's great exposure for the restaurant as far as showcasing our signature dishes.The con is that my Italian accent is very thick and they might have to use subtitles.

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Laura Hahnefeld
Contact: Laura Hahnefeld