4

Wonderbooze Makes Valley Debut at Phoenix Fashion Week

^
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

Imagine a world where you can drink cocktail after cocktail and never feel it in the morning. Jeff Freiberger said that's just what he was doing with a drinking buddy when he came up with the idea for Rhythm Liquor. After talking to doctors and scientists, Freiberger found the cure for the common hangover and now he's bringing it to Phoenix in style.

Freiberger had his table set up for the Phoenix Fashion Week kick-off event this morning at 9 a.m. Yes, 70 proof cocktails at 9 a.m. But so what? The distilled spirit is supposedly full of B vitamins to deter dehydration, the parched predecessor of a hangover. Besides, all the posh Scottsdale fashion elite cool kids were doing it, so, why not?

This is just what Freiberger wants: Buzz from the best. He markets Rhythm like perfume or Louis Vuitton purses, where a billboard simply won't do. Freiberger hopes to get Rhythm started in the rap world, much like Hypnotiq, by getting it in a song -- and celebrities are already jumping on board.

According to Freiberger, celebs like Jamie Foxx, Paris Hilton, Akon, Samantha Ronson, and Joey Fatone have all been a part of Rhythm events. Dennis Rodman even offered to be a spokesman for it, though Freiberger didn't really seem so interested. Instead, he's hoping to strike up a deal with rap mega-mogul Jay-Z.

If you are still not impressed with Rhythm Liquor's resume, allow us to continue to list off its other fine points. The liquor has guarana, taurine, and caffeine, making a one-ounce shot equivalent to one-third of a can of an energy drink. So, it looks like we don't need coffee anymore. It also contains 23 different citrus extracts to make it tasty, so Freiberger made each drink he mixed this morning 75% Rhythm and 25% orange and pineapple juice... Good morning.

What we found most odd about Rhythm, though, is its damiana content. If you're unfamiliar with the uses of damiana, don't feel embarrassed, because we scratched our heads a little too. Apparently, the herbal supplement has a variety of purposes, ranging from cures for coughs, depression, PMS, and even Lou Gehrig's disease. Rhythm makers included it for its strong aphrodisiac qualities though. We wonder if people really had an issue getting loose after drinking booze before this brand came along, but whatever.

Rhythm Liquor will soon be found at most fine liquor stores, but clubgoers can also catch it in the semi-obnoxious, yet completely appropriate Scottsdale bar scene at Pussycat Lounge, Dirty Pretty, Axis-Radius, and Myst. If you've ever seen people from these clubs on Dirty Scottsdale, you know they're going to love the damiana content.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in Phoenix.

 

Join the New Times community and help support independent local journalism in Phoenix.