Cover Story

Dig It Grows a Community and Native Plants in Central Phoenix

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Evie Carpenter
Ryan and Jessica Jerrell pose within Dig It's greenhouse.
Ryan Jerrell knew within a couple days of buying the building at 3015 North 16th Street exactly how Dig It Urban Gardens + Nursery would look. Plants cover almost every surface, macaws greet guests with squawks, and a silver Panasonic radio hums out catchy tunes from another time. There aren't many oases in Phoenix. With Dig It, Jerrell, along with co-owner Tim Bishop, has created one of them.