Fender Major League Baseball Stratocaster Launch Party at W Hotel Scottsdale, 3/20/14

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Unlike soccer and vuvuzelas, guitars and baseball don't necessarily go together, but when you're talking about two institutions as American as the Fender Stratocaster and Major League Baseball, the alignment is a little more warranted. Such is the case with the new MLB-approved line of Fender Strats, which the company unveiled at the W Hotel Scottsdale on Thursday, March 20, during a small concert and party to celebrate the guitars' official drop on March 31.

Complete with a stage set up in the middle of the W's rooftop pool, it's evident that Fender takes care of its own and can turn something as seemingly trivial as a guitar release into a full-blown affair.

Photos by Jim Louvau