Movie Madness

Grand reopening at the Valley Art Theatre

Sixty years to the month after it first opened, and after more than a year dark, Tempe's Valley Art Theatre reopens this week. The venue, newly renovated by Harkins Theatres, reintroduces itself to the community with a series of celebratory events and schmoozes, after which, Dan Harkins promises, it will regularly show arthouse fare "like Camelview [theater in Scottsdale], only edgier," as well as continuing Valley Art's long tradition of animation festivals and the like. Here's a run-down of the reopening festivities:

Friday, November 17 -- The Zone (KZON-FM 101.5) will broadcast live from the theater from 5 to 10 a.m. Movies will be shown starting at 6 a.m. and will continue through 3 p.m., with the last show starting at 1:30 p.m. Admission to these screenings is free, as are popcorn and soft drinks; at the first show, bagels, orange juice and coffee will also be given out. The Matrix will screen at 6 a.m.; There's Something About Mary at 8:45 a.m.; and Swingers at 1:30 p.m.

Saturday, November 18 --Doors open at 9:30 a.m. for "12 Hours of Movie Madness" (the box office opens at 9 a.m.). Featured are movie screenings, free popcorn and soft drinks and a 2001 Harkins souvenir cup to each guest, along with the chance to win such prizes as a year of movies, 200 pairs of tickets or 20 packs of 20 tickets. There's a pretty cool selection of flicks, too: La Femme Nikita (the real one, the French one) at 10 a.m.; Jacques Tati's Mon Oncleat 12:30 p.m.; La Cage aux Folles at 3:30 p.m.; Russ Meyer's sleazo classic Faster, Pussycat! Kill! Kill! at 6:30 p.m.; Swingers again at 9 p.m.; and at midnight, The Man Who Fell to Earth.

The College, now the Valley Art, circa 1941.
courtesy of Harkins Theatres
The College, now the Valley Art, circa 1941.

Details

For details call 602-222-4275 (222-HARK)
509 South Mill in Tempe

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Sunday, November 19 --Three movies will be shown -- Big with Tom Hanks at 11 a.m.; Men in Black at 1:30 p.m.; and The Matrix at 4:15 and 7:15 p.m. -- with $1 admission and $1 popcorn/soft drink combos all day long. Proceeds will benefit local education charities. There will also be the opportunity to register for prizes such as 104 tickets (a pair of tickets a week for a year, in other words), 10 sets of 10 tickets, 100 pairs of tickets (Isn't that another way of saying 10 sets of 10 tickets?) and 25 prize packages consisting of a Harkins tee shirt, a 2001 souvenir cup and a pair of tickets.

On Wednesday, November 22, the Valley Art will open for regular business. The first scheduled regular feature is Into the Arms of Strangers, a documentary about the children of the Kindertransport (see the review on page 80). A Dixieland band is scheduled to play in front of the theater throughout the day on Friday, November 24. From Wednesday, November 22, through Sunday, November 26, guests will receive a Valley Art beer stein, which can be brought back for $1 refills (of soft drinks, presumably, not beer) throughout 2001.

 
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