The Phoenix Police Department is launching a series of anti-DUI memes to go along with a Cinco de Mayo enforcement effort this weekend.
Using photographs well known for their meme-making potential, the department's "web 'guru,'" Officer T. "Chad" Amos, created a series of 14 public-service announcements that will launch at 5 p.m. on the PPD's Twitter account and other social-media sites.
On the classic image of Gene Wilder as snark-master Willy Wonka, Amos has superimposed, "Tell me again how you only had two beers... Better yet, just give me your keys, I'll take [you] home. #NoDUIsTonight."
In a gentle bit of irony, the recently retired Dos Equis beer pitchman The Most Interesting Man in the World, is made to say, "I'm not always the designated driver... But when I am, you drive home in style."
"We think it's pretty clever, we hope it saves lives!" Officer James Holmes said in a written statement about the meme campaign. "If you all see them posted by our department, please re-tweet/post and help us keep our city safe this evening."
Holmes agreed to let New Times publish the above meme, with the photograph from the film Napoleon Dynamite, in advance of the 5 p.m. launch.
Meanwhile, Alberto Gutier, director of the Arizona Governor's Office of Highway Safety, distributed a list of anti-DUI police activity that partygoers might want to take a look at. Included here are the listed Valley sites and enforcement zones; see the PDF below for the full statewide list.
And don't be a DUI statistic this weekend...