Restaurants

What will they think of next?

This morning's batch of email came with a press release for caffeinated, B vitamin- and taurine-enhanced Snickers bars. What the... ??! "To meet consumer needs and help millions of Americans take back their energy-zapped afternoons, SNICKERS® Brand is proclaiming the post-lunch, pre-dinner hour between two and three p.m. the SNICKERS...
Carbonatix Pre-Player Loader

Audio By Carbonatix

Keep Phoenix New Times Free

We’re aiming to raise $10,000 by April 26. Your support ensures New Times can continue watching out for you and our community. No paywall. Always accessible. Daily online and weekly in print.

$10,000

This morning’s batch of email came with a press release for caffeinated, B vitamin- and taurine-enhanced Snickers bars. What the… ??!

“To meet consumer needs and help millions of Americans take back their energy-zapped afternoons, SNICKERS® Brand is proclaiming the post-lunch, pre-dinner hour between two and three p.m. the SNICKERS Charged™ Re-Power Hour,” it stated.

Oh, they’re proclaiming it, huh? I wonder how long it will take for that to catch on.

This is even weirder than when they came out with Diet Coke Plus. I think it’s the idea of caramel and caffeine combined that freaks me out. Also, what kind of loser needs to resort to a candy bar for adequate vitamin intake?

I love candy bars, I’m slightly addicted to caffeine, and I take vitamins often enough. For now, though, I’d prefer not to combine the three…

GET MORE COVERAGE LIKE THIS

Sign up for the Food Alerts newsletter to get the latest stories delivered to your inbox

Loading latest posts...