Audio By Carbonatix
One new idea for every day in 2011. We’re talking big, small, local,
international, in action and on the drawing board. Here’s today’s —
what’s yours?Sea
Leave it to the Dutch to invent something you can only see after a good rain.
Sea Life Scheveningen (Holland’s Sea World) debuted its latest street-inspired marketing strategy — namely, a water-repelling, bio-friendly chemical that’s stenciled onto the sidewalk.
During an almost-daily downpour, the stenciled octopi appear in the concrete. Sea Life’s marketing company, Fresh Green Ads, says the messages remain visible for up to eight weeks. Now, if they’ll come up with something that’s only visible when it’s more than 100 degrees …
Will you step up to support New Times this year?
At New Times, we’re small and scrappy — and we make the most of every dollar from our supporters. Right now, we’re $16,750 away from reaching our December 31 goal of $30,000. If you’ve ever learned something new, stayed informed, or felt more connected because of New Times, now’s the time to give back.
