52: Victor Vasquez

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When we last put the spotlight on 100 creative forces in Phoenix, it was no secret there were more than 100 individuals who were making waves in the local arts community. So as we count down to our annual Best of Phoenix issue, we're profiling 100 more. Welcome (back) to 100 Creatives.

Victor Vasquez is a graphic designer who's worked for the Fiesta Bowl, Arizona Science Center, Coldstone Creamery, RedBull and State Bicycle Co. I recently redesigned, JAVA Magazine where he's currently the Art Director.

Originally from El Paso, Vasquez says he always felt like the small city wasn't fast enough. He moved to Phoenix hoping to find new energy and new opportunities. "Phoenix is a city full of growing potential and talent," he says. "It has become my home and a city I love."

In his spare time, he says he keeps busy combining two of his passions: graphic design and bicycles at Heavy Pedal, a cycling culture and apparel brand with Terrence Patrick.

I make art because . . . it's a voice. Whether it's a well thought out design or just a joke scribbled on a bathroom wall. There is always something to be said. It's all art.

I'm most productive when . . . inspired by the everyday experiences of life. Emotions and reactions are everything. In the creative process I'm usually thinking of how I can create a reaction or how this impact the end viewer. I try to make a connection with people.

My inspiration wall is full of . . . Daily experiences. You live and you learn, you never know what will inspire you to create. Having an open mind and trying to understand what I don't.

I've learned the most from . . . my mistakes. Experiences are good but mistakes are crucial, they're like tattoos on your brain.

Good work should always . . . Create a reaction, good or bad otherwise it's just wasted talent, time and space.

The Phoenix creative scene could use more . . . Friendly competition. Don't strive to be as good as the last person or thing that inspired you, strive to be better. Watch, learn and try to be the best!

The Creatives, so far ... (And while you're here, check out 100 Tastemakers on Chow Bella.)

100:Lara Plecas 99. Isaac Caruso 98. Brandon Gore 97. Kelsey Dake

96. Hector Ruiz 95. Caroline Battle 94: Jennifer Campbell 93. Jeff Chabot 92. Tiffiney Yazzie 91. Daniel Germani 90. Irma Sanchez 89. Daniel m. Davis 88. Kirstin Van Cleef 87. Emmett Potter 86. Sarah Hurwitz 85. Christine Cassano 84. Fred Tieken 83. Lindsay Kinkade 82. Ruben Galicia 81. Robert Uribe 80. Heidi Abrahamson 79. Josephine Davis 78. Travis Ladue 77. Taz Loomans 76. Mikey Jackson 75. Alex Empty 74. Joe Ray 73. Carol Roque 72. Daniel Funkhouser 71. Carla Chavarria 70. Hugo Medina 69. Cavin Costello 68. Claire Carter 67. Lindsay Tingstrom 66. Catherine Ruane 65. Christopher Crosby 64. Aaron Johnson 63. Brenda Eden 62. Colton Brock 61. Ernesto Moncada 60. Benjamin Phillips 59. Brad Armstrong 58. Angela Hardison 57. Tyler Quinn 56. Andrew James Benson 55. Charles Anthony Darr 54: Tiffe Fermaint 53. Eric Cox

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