See who made the cut and a sneak peak at a few of their designs after the jump ...
Brian Hill, Phoenix Fashion Week's executive director, says improvements were made behind-the-scenes by organizers (like the creation of the first ever "Fashion Bible" for the group of 10 to help with organizing a budget and running a staff), and designers were scouted nationally this year.
Five of the 10 designers will commute back and forth to Phoenix from Ohio, Texas, Mexico, Minnesota, and Missouri.
, 2009 emerging designer winner and founder ofBlack Russian Label
, took the stage and spoke to the crowd about pressure of being in the competition.
The designer's look was "Black Swan" meets Victoria Beckham (who the designer mentioned she'd love to dress). Her look was busy, and the feathers were a bit messy, but Diary of Joli managed to retain its modern-day glam reputation with the flirty, silk green skirt.
Will Chandler, the designer behind Dejamone, says he was dared by friends to compete in Phoenix Fashion Week. It's easy to tell the designers runway look is inspired by what he likes to wear; the 50 Cent-influenced style, worn by both model and designer, is taken from hip-hop culture.
Millon, who was out of the country promoting his line, has a fun skate-park style that always resonates with the crowds outside of Revolver Records on First Friday, where Millon sells his work.
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See the rest of the designers' looks in our PFW slideshow.
For more information about Phoenix Fashion Week that takes place on October 5 through 8, check out the PFW website and blog.