More than a decade ago -- but not very much more -- the area of Roosevelt Street that runs between Seventh Avenue and 16th Street was known as just that: a street. The name that now defines the arts district along that bisector, more specifically from Third Avenue to Seventh Street, had not yet been created. No cute nicknames, few approachable storefronts, and even more vacant lots.
If you can remember this boundary of downtown that way, then chances are you've lived in Phoenix for quite a while. If you can't, or struggle for even a moment of hesitation to recall how Roosevelt looked, well, that's testament to how successful the Roosevelt Row Community Development Corporation has been.