We're Doomed: Australian Artists Bottle the Fragrance of a Shiny Apple ... Computer

If you're looking to impress the ever-elusive, semi-nerdy, oddly indie, and always ahead-of-the-trend girl you've had a crush on since middle school, send a quick thanks to Australian artist group Greatest Hits -- because nothing will land you a hot date faster than smelling like new technology.

This month, work by Greatest Hits is featured in Melbourne gallery West Space, including a small canister of fragrance the group created with Australia-based perfume company, Air Aroma.

According to the group, which includes artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn, the fragrance replicates the distinct scent created when unwrapping a new Apple product.


Specifically, the canned smell "encompasses the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China."

The perfume makers even claim to have unwrapped a new Apple MacBook Pro while making the fragrance in order to replicate the specific notes.

While you can't grab a can of your own (just yet), you're welcome to hop on a plane and smell it for yourself through May 12 -- or roll around with your macbook before asking her to dinner (just watch out for potential overheating).

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Claire Lawton
Contact: Claire Lawton

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