Culture News

Yes, Disney Is Actually Attempting to Trademark "Dia de los Muertos"

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But unless the U.S. Patent and Trademark Office is ready to give up the trademark on similar religious and popular worldwide holidays, including Christmas, Easter, Hanukkah, Yom Kippur, Kwanzaa, and Ramadan, you needn't hold your breath.

At CinemaCon on April 24, 2012, Disney/Pixar announced that director Lee Unkrich, producer Darla K. Anderson, and the team behind Toy Story 3 would be working on "The Untitled Pixar Movie About Dia de los Muertos" (working title) that, according to Disney is a "wholly original Pixar Animation Studios film that delves into the vibrant holiday of Día de los Muertos."

A trademark would allow Disney to hawk Dia de los Muertos merch and toys promoting the film -- and would also enable to company to sue anyone who also used the phrase/holiday name on their product for profit.

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Claire Lawton
Contact: Claire Lawton