Best Alt Fashion
It’s cuteness overload the moment you walk into Kei Collective; open the door, and you’re in a world of rainbows and baby animals and anime girls with big, sparkling eyes. The shop also stocks plenty of goods for people whose aesthetic runs more toward spooky than kawaii — plague doctor stickers, Victorian-style goth chokers, and devil earrings. What we love about Kei Collective isn’t just the eye-popping assortment of clothes, accessories, and home decor; it’s the fact that the shop celebrates and highlights the artists that create the merch. Kei Collective has more than 36,000 followers on Instagram and does a lot of its business online, which makes us feel lucky that the brick-and-mortar shop is right in our own town, allowing us to see all the cool stuff up close and in person.