Best TikTok Superstar
Robbie Pfeffer
A great person once said, “When the going gets tough, the tough get weird.” That’s certainly been the recent M.O. of Robbie Pfeffer, the frontman of longtime Phoenix indie rock band Playboy Manbaby. Over the last year-plus, Pfeffer has blown up big-time on TikTok, whether on the band’s account or working with the Maricopa County Democratic Party. Pfeffer’s presence on the “children’s dancing app” sounds unlikely until you see his videos. His combination of bizarre antics and visuals, paired with relevant musings on Arizona’s political landscape, somehow works, and his deadpan humor and general vibe make these clips informative, entertaining, and even a little edgy. Pfeffer’s rise as an unlikely social media star is great for Phoenix, bolstering our reputation as an artistic haven. But mostly, it’s a victory for Pfeffer, who was able to expand his career options in a way as to build on the weird and wonderful art that he’s made over the years. It’s like having your cake and eating it too (but in, like, one of those super-viral mukbang videos).