Once just another downtrodden spot on Central, this plucky little parcel of retail potential just might be the little strip mall that could. Lacking a properly punchy name, the spot was once given the snooze-worthy title of The Camelback Towers Plaza. Best to ditch the name quick, because recent additions, and the whispers of more to come, are making us dream of Chic in the City. The pioneers from Unique on Central were fortified by the über-movie mavens of Movies on Central — the cinephile movie rental mecca for those in the know who joined them in this then-lonely strip mall many years back.
These retail pathfinders have bravely endured light rail construction. Now, with the addition of Brad, Lou and Gregory, the high-profile creators of Haus Modern Living, who left Biltmore Fashion Park — of all places — to call this spot home, 4700 North Central has all the cachet of a certified secret sassy success. Rumors abound of new inhabitants willing to relocate from Chandler, Arcadia, and even Old Town Scottsdale, bringing fierce fashion and fresh foodie fantasies where once there was nearly nothing at all.