We're not sure why the titular character of Avril Lavigne's hit song "Sk8r Boi" was dubbed a loser. In our high school, the skater kids were some of our coolest classmates. And the chill cats behind the counters at Cowtown Skateboards are the same way, which makes us feel right at home. Maybe that's because the shop employs burgeoning kick-pushers who will give you their honest take on everything from trucks and shirts to decks and sneakers. When they're not hawking wheelie goods, you likely will find them out at local skate parks testing out tricks and gathering material for new videos. That's what makes the Cowtown team legit, and it's why we trust 'em above all others when it comes to grinding, carving, and flipping.