A good margarita, like a daiquiri or an old fashioned, should be easy to get right, and yet the really good ones are so few and far between. Do most places over-complicate it? The ingredients — good tequila, orange liqueur, fresh citrus, and a salted rim — are simple enough to bore some, making the marg ripe for riffing. Crudo, being an Italian joint, is thematically about as far as things get from Mexico and its native margarita.
But Crudo's proximity to the border and the bar's commitment to quality in all things spirits and cocktails means co-owner Micah Olson feels the pressure to not only get it right, but to make it delicious and uniquely high-quality. No strange riffs here. It's by the book. Furthermore, as you could guess by this point, he nails it.