The Errl Cup was created by Jim Morrison to help promote cannabis in Arizona while simultaneously holding dispensaries and caregivers accountable for delivering high-quality medicine to patients. The events — The Errl Cup, the 710 Degree Cup, and Errl Camp — all offer the opportunity for Arizona medical marijuana patients to enjoy consuming cannabis in a fun, festival-style environment. Dispensaries and caregivers submit products to be tested by a third-party laboratory, C4 Laboratories, as well as a panel of judges. In addition to the voluntary samples, the Errl Cup team secret-shops additional dispensaries. Test results are publicly available at the event, and winners are chosen at the judge's discretion. A unique combination of fun and education make these events a must for any patient looking to learn more about the Arizona medical cannabis landscape.