Indie rock royalty and a fashion empire go together like Sam and Anita Means. Which is to say, almost annoyingly adorably. Sam is the musician, a solo artist formerly one half of the Format with Nate Ruess. He co-founded Hello Merch back in 2008 as a way for bands to sell T-shirts and assorted goods online and on tour without restrictive contracts. A spinoff of the rock-wear company is Hello Apparel, the brainchild of Anita, who wanted to sell leggings for babies on Etsy. Much like Sam's single "A Little Bit of Yeah Yeah," a bona fide hit in the Netherlands, the companies have taken off. What will the duo do next — besides share envy-inspiring pics of their home, pups, and preternaturally stylish kid on Instagram? We can only assume it'll be cool, cute, and worth wearing (or singing along with).