The overriding rule in Scottsdale's nightlife district is to go as all-out and over-the-top as possible, as evidenced by the bright lights, enormous dance floors, and blaring soundtracks. So it's remarkable when a place like Ellure Lounge comes along and trumps the competition with its subtlety, style, and sophistication. The Stetson Drive lounge and dance club, which opened in January, offers a posh atmosphere featuring leather and suede seating, mahogany floors, candlelit tables, and walls adorned with crushed velvet. A floor-to-ceiling waterfall greets patrons near the front door, and a color-changing LED wall behind the bar offers tasteful mood lighting. Ellure's seasonal drink menu features martinis and other high-end cocktails made with desert botanicals and locally sourced ingredients. And the DJs behind the mixers tend to spin more house music, funk, and rock instead of the latest club bangers. There's even a private entrance in the back for VIPs and big spenders eager to avoid the crowds. Put simply, there's a definite allure to Ellure.