TORNADOS STORM MIDDLE AMERICAIN AN UNLIKELY MARKETING MOVE, TEX-MEX TOUCHES DOWN AT THE DRIVE-THROUGH
It’s prime time in some generic ‘burb in the eastern United States. Tired from the commute home, white-collar Joe plops down in front of the TV in time for the evening news. There, between reports of another bank failure and the ballooning deficit, are those ultraexpensive news-hour commercials: Depends, Preparation…