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Does Smashburger know something we don’t?
Rather than introduce a new tasty burger to its lineup (shed tear here), the place that bills itself as “Every City’s Favorite Burger Place” has gone chicken, with three new Smashchicken sandwiches: BBQ Ranch, Avocado Club, and Buffalo — and four new chicken Smashsalads: Honey Mustard, Caesar, Harvest, and BBQ Ranch — all available in Smashburger’s traditional smashed-and-grilled format or a new crispy offering.
Is there a trend afowl…er…afoot? And what’s next: Chicken tenders for In-N-Out? Drumsticks at Five Guys? Will broadening their menu with chicken items give Smashburger a burger boost?
A feathered fuss, to be sure. Check out Fry Girl’s breakdown of Smashburger’s new chicken chow in my latest column. And if you’ve had a Smashchicken Sandwich or chicken Smashsalad yet, how was it?
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