Established in San Diego in 2009, this family-owned operation started selling never-frozen fish by the pound six years later in Scottsdale (a second location opened in Uptown Plaza in 2019). Sustainability is a big thing at Chula. The owners have a 68 Hoquiam harpoon boat (aptly named Chula) on which they travel the Pacific waters seeking deep-sea buoy swordfish and other California coast species. But the flavors are why you come to Chula Seafood: the poke bowls, the confit tuna sandwich, the swordfish tacos, and weekend treats like the lobster BLT. Or the grilled oysters, the Mexican wild shrimp, the Thai peanut noodle bowl — we could go on. New Normal: Both dining rooms are open with limited seating; both have a few seats outside as well. Chula home delivery is also available for next-day arrival.