Organized by Justus Samuel of Respect the Underground, one of the Noisemakers honored earlier in the year by New Times, the festival Samuel built from scratch is a pretty impressive organization.
"I saw a need, a void. A black hole of vacancy," he says of why he created the festival. "We had no platform, no structure, no tradition, no ceremony. We were lacking culture and an identity. We had zero focus on what should be done to take it to the next level, and absolutely no ladder to climb to help anyone get there. Only a half a dozen people before this had ever even almost succeeded. Only a couple actually have. I wanted to build something real that the state could be proud of."
But music isn't the only thing on the bill. At least six car clubs will participate in the Lowrider Cruise, for which the festival will close down Washington Street from Central to Seventh Avenue starting at 5 p.m. Artists will get the opportunity to put their music in front of record label reps from Def Jam, Roc Nation, and Element. There's also an open mic and something called "BeatStreet," where rappers and producers can network and trade beats and rhymes.
The lineup is massive. But here are six acts you should certainly not miss.
Odd Squad Family
It's hard to deny the uplifting spirit of Odd Squad Family. N.U.B.S., Snowman, and A-Factor bring a positive outlook to their music, spinning tales of overcoming odds and making progress in the face of adversity. Plus the group has released a Youtube video of N.U.B.S., who has no hands, rolling a blunt. Ah, the power of the human mind.
Vee Tha Rula
When Vee Tha Rula recorded his first mixtape, he was living in a factory that didn't have heat or air conditioning or protection from pests. Now, he's signed to Kid Ink's Alumni Music Group. His From the Jump mixtape, which he released this year, made some small waves nationally, based
Part of Twisted Insane's image is to appear like there's something slightly unstable about him, and there's definitely some sort of psycho-horror-movie vibe coming from all his music videos. But his flow is quick and smooth, and the frequent Tech N9ne collaborator has earned a solid following after starting out homeless and selling mixtapes on the street for food money. When Hiphopdx.com asked Tech N9ne about Twisted Insane's verse on Tech's 2013 song "So Dope (They Wanna)," Tech replied, "Twisted Insane just came and spit over everybody like, ‘What the fuck?’ It’s massive, man.”
Mixing storytelling and singing, Tucson's Cryptic Wisdom
We named Dela
This band made a name for itself by making fiery, politically charged rap songs. The group returned this year with Politics Aside, an album featuring local musicians like Camille Sledge of Phoenix Afrobeat Orchestra and rappers