Music News

A Music Video That Takes Place Where You Grew Up

My head just exploded. JamBase has provided the hookup for Arcade Fire's new interactive music video for "We Used To Wait" from their album The Suburbs.

Arcade Fire shows the world what can be done with HTML5: you can write a postcard to yourself, simultaneously view multiple shots in different pop-up windows, and take a jog through your hometown thanks to Google Street View.

The concept of a customizable video proves to be a great idea. Before the video starts, you enter the name of your hometown, and the magic happens from there. The only downside to the video is that the band doesn't really get any screen time, but that's the least of anyone's worries since this is even more awesome than that laser-based musical instrument, the Beamz Player.

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Lenni Rosenblum