If you read this week's issue of Phoenix New Times, be sure to check out the music feature on Arrowheart, a local girl group with a country pop flair. You'll learn the ladies are relentless self-marketers and have a great grasp on social media, including making homemade videos for YouTube fans where they sing and talk about their music.
After the jump, check out an exclusive video by the band explaining and singing their song "On and On". The group plays the Ice Den in Scottsdale this Friday, September 23, and for more information, log on to www.facebook.com/arrowheartband.