Will.i.am of the Black Eyed Peas has been named the creative director of innovation, according to Billboard.
He'll be giving input on the development of a variety of products made by Intel Corp. The head of marketing at Intel said that the company is trying to tie entertainment and technology together as an effort to reel in a younger crowd who will become their future customer base.
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Will.i.am has already firmly established himself as a performer and a producer, but who would've guessed that he'd explore the world of technology even further? Plus, how does he even have time to do everything that he's involved in? In any case, best of luck to creative mastermind Will.i.am.
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