Recently, he released a clothing line with men’s fashion brand Flag & Anthem. It’s called Desert Son, and it’s inspired by both the Arizona desert and his upcoming album, The Mountain, due out later this year.
Of course, Bentley isn’t the first musical artist to dabble in fashion, but he is one of the few to attempt to define Arizona style and take credit for it. After all, he grew up in the Valley, and a the owner and namesake of Dierks Bentley's Whiskey Row, he's familiar with Arizona's take on nightlife fashion.
So what is Arizona style, according to the Phoenix-born country star?
Well, it’s a smorgasbord of eagle emblems, arrows, cacti and the American flag splattered on distressed denim and vintage tees. Edging close on Lucky Brand territory, the clothing line speaks to the college fraternity brother who lists two-stepping as his favorite activity in his Tinder bio.
The selection of T-shirts, raglans, hoodies, and hats, along with a handful of women’s tees, is reasonably priced for a celebrity clothing line. For as low as $26.50, you can purchase a vintage-wash tee that screams “I attend Country Thunder every other year.”
Available for purchase at physical locations of Buckle, Von Maur, and Dillard’s, as well as online via Flag and Anthem's website, Desert Son will provide the perfect attire for the laidback, flip-flops-and-jeans type of guy.
However, if the “Lot of Leavin’ Left to Do” singer thinks Desert Son defines Arizona style, then he has a lot of Project Runway episodes left to watch. There is nothing particularly exciting about the line. And the best part of the collection's campaign photos is the Arizona landscape.
If Desert Son is any indication of where we’re going in the music or fashion industry, then we’re headed for a drought.