Enjoy a New Sondre Lerche Video: "If Only"

[jump] Lerche's video for "Two Way Monologue" started what would be a tradition of silly, enjoyable videos, as I mentioned earlier. The Never-Ending Story vibe, coupled with the silly paper sets and a bunch of dancing hippies certainly makes this a one of a kind video -- yet it fits...

By Michael Lopez

January 21, 2010

Audio By Carbonatix

[
          {
            "name": "GPT - Billboard - Slot Inline - Content - Labeled - No Desktop",
            "component": "21251496",
            "insertPoint": "2",
            "requiredCountToDisplay": "2"
          },{
            "name": "STN Player - Float - Mobile Only ",
            "component": "21327862",
            "insertPoint": "2",
            "requiredCountToDisplay": "2"
          },{
            "name": "Editor Picks",
            "component": "16759093",
            "insertPoint": "4",
            "requiredCountToDisplay": "1"
          },{
            "name": "Inline Links",
            "component": "17980324",
            "insertPoint": "8th",
            "startingPoint": 8,
            "requiredCountToDisplay": "7",
            "maxInsertions": 25
          },{
            "name": "GPT - 2x Rectangles Desktop, Tower on Mobile - Labeled",
            "component": "21934225",
            "insertPoint": "8th",
            "startingPoint": 8,
            "requiredCountToDisplay": "7",
            "maxInsertions": 25          
          
          },{
            "name": "Inline Links",
            "component": "17980324",
            "insertPoint": "8th",
            "startingPoint": 12,
            "requiredCountToDisplay": "11",
            "maxInsertions": 25
          },{
            "name": "GPT - Leaderboard to Tower - Slot Auto-select - Labeled",
            "component": "17012245",
            "insertPoint": "8th",
            "startingPoint": 12,
            "requiredCountToDisplay": "11",
            "maxInsertions": 25
          }
        ]

Lerche's video for "Two Way Monologue" started what would be a tradition of silly, enjoyable videos, as I mentioned earlier. The Never-Ending Story vibe, coupled with the silly paper sets and a bunch of dancing hippies certainly makes this a one of a kind video -- yet it fits right in with Lerche's résumé. It's always comforting to know that artists still take the music video medium seriously, producing smart, funny videos like "If Only." If nothing, let this video lift your spirits on this decidedly -- if not uncharacteristically -- gray and rainy Phoenix day.

Michael Lopez

A message from Music Editor Amy Young: If you value independent journalism, please consider making a contribution to support our continued coverage of Phoenix's music, events and entertainment scenes.

Support Today