Music News

Fan Landers: Should My Band Hire a Publicist?

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Are you a musician? Is your group having issues? Critic Jessica Hopper has played in and managed bands, toured internationally, booked shows, produced records, worked as a publicist, and is the author of The Girls' Guide to Rocking, a how-to for teen ladies. She is here to help you stop doing it wrong. Send your problems to her; confidentiality is assured, unless you want to use your drama as a ticket to Internet microfame.

Hi, Fan, I'm in a psychedelic punk band (think a Flaming Lips/Minutemen/Cake combo) and wrapping up work on a new self-released EP. I have this feeling that nobody is going to hear it outside of our small circle of friends. Our main goal is to have the EP reviewed in music magazines/websites/blogs in hopes that they would spread our music to at least a few other people and maybe get some attention from small festival promoters. We're on a pretty tight budget, but I've thought about contacting publicists who work for more prominent bands we dig, but I'm sure they wouldn't be interested in working with a mostly unknown band with such weird music. I figure we're going to need a publicist with connections to the right music reviewers to make this happen, but I don't know how to find a good one. Help! Thanks a bunch, Echos Myron

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Jessica Hopper
Contact: Jessica Hopper