Move over Gene Simmons -- the Snoop Dee-oh-double G is poised to eclipse you in terms of marketing gimmicks.
You know all those times you've been chillin', wishing you could toke up using mock-handwritten lyric sheets of Snoop Dogg songs? Well, thanks to Snoop's Smoke Book, your dreams are finally about to come true.
With its creative title, match striker spine, twine cover, and rolling papers featuring lyrics to Snoop jams like "Drop It Like It's Hot" and "Gin and Juice," Smoke Book is kinda awesome, in that "Hey, that's cool that exists" way. Getting your hands on one might be tough, though. It's being marketed with "elite distribution," says San Francisco ad agency Pereira & O'Dellwhich, which is industry code for "You've got to be a really big Snoop fan to drop a bunch of money on this thing and then torch it with some some weed you scored from that kid who works at Arby's."
"I made this book so people can always remember, you can roll with an expert. You can roll with Snoop. Get it together," Snoop says in a supremely laid-back video promoting the ridiculous new item. (Which doesn't actually seem to be available to purchase anywhere, though a limited edition of the book is being considered for online sale.)
Apparently, Snoop Dogg posters sold at Coachella Music and Arts Festival (hey, he's headlining) will come with sample papers attached. Don't worry, that kid from Arby's is going, and he's totally got a hook up behind the Gobi tent.